Michael George

Michael George has a diverse work experience spanning various industries and roles. Michael currently holds the position of Head of Growth at Wollit. Prior to this, they worked as a Growth Marketing Consultant and a Member at Reforge. In 2022, they served as the Head of Marketing at Jude, a healthcare and wellness CPG startup, where they significantly contributed to the company's revenue growth and oversaw acquisition, conversion, and retention activities. Before that, they were the Head of Marketing at ZUMA ARRAY, a smart home startup, where they developed marketing strategies and managed performance marketing and creative development. From 2019 to 2021, they were the Global Marketing Lead at FitXR, a VR fitness startup, where they successfully implemented a go-to-market strategy and managed various marketing channels and customer experience. Michael also has experience working as a Marketing Manager at Transport for London, Anki (a home robotic and AI startup), and Cargiant (the world's largest used car dealership). Their early career involved working as a Campaigns Manager at Great Western Railway (GWR), where they played a key role in the company's rebranding and managed acquisition activities across various platforms.

Michael George's education history begins with their completion of GCSEs and A Levels at Hitchin Boys' School from 1999 to 2006. Michael then pursued a BSc (Hons) degree in Marketing at Lancaster University between 2007 and 2010. In 2017, Michael obtained a Google Analytics Certification and in 2015, they obtained a Google AdWords Fundamentals certification. Most recently, in 2021, they completed a Marketing Week Mini MBA program with Mark Ritson.