Shawn Hulshof

Vice President Category Management | Own Brand at Wolseley Canada Inc.

Shawn Hulshof has a diverse and extensive work experience in various roles within the retail industry. Shawn'smost recent position was as the Vice President Category Management | Own Brand at Wolseley Canada Inc., where they focused on developing strategies for superior customer experiences and boosting sales and margin performance. Prior to that, they served as the Vice President Retail | Category Management | Merchandising | Own Brand at McKesson Canada, overseeing all aspects of category management and merchandising to achieve annual sales portfolios. Shawn also worked at Sobeys as the Director Convenience | Fuel | Wholesale, leading merchandising and marketing initiatives to develop a new concept for convenience retail in Atlantic Canada. Additionally, they have experience as the Director Retail Operations | Marketing Associated Maritime Pharmacies at Drug Trading, where they managed customer retail pharmacy experience, marketing, and branding operations. Earlier in their career, they held positions at Loblaw Companies Limited as the Senior Manager, Retail Marketing and the Senior Manager, Retail Services, where they oversaw marketing functions and led a nationwide team in driving program sales and customer acquisition.

Shawn Hulshof's education history includes several degrees and certifications obtained over the years. In 1999, they enrolled at Saint Mary's University, where they completed their Bachelor of Commerce (B.Com.) degree in Marketing, Human Resources, and Labour Relations Management. During their time at Saint Mary's University, they also earned a Certificate in Human Resources.

In 2012, Shawn obtained a Certificate in Project Management from Saint Mary's University through the PMI® Program. Additionally, they acquired a Certificate in Project Management, also from Saint Mary's University. The specific month and year of obtaining this certification are not provided.

More recently, in 2017, Shawn attended The Wharton School for an Executive Development program. The field of study for this program is not mentioned.

Currently, Shawn is pursuing the CPCA (Category Management Certified Professional) and CPCM (Category Management Certified Professional) Designation from CMKG | Category Management Association & Shopper Insights Management Association. Shawn is expected to complete this degree between 2020 and 2024. The field of study for this designation is Category Management.

In addition to their degrees, Shawn has obtained a certification in Human Resources, though specific details regarding the institution and time of acquisition are missing.


Previous companies

Sobeys logo
Loblaw logo
McKesson Canada logo


  • Vice President Category Management | Own Brand

    August, 2020 - present

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