Francesco Serena

Francesco Serena is a Senior Agile Product Owner at Wolters Kluwer since October 2025, focusing on enhancing SME user experience on the Clarity platform through UX-driven improvements. Prior experience includes serving as Product Owner for B2B eCommerce at Safilo, where coordination of sprint planning and stakeholder alignment facilitated scalable digital solutions from May 2021 to October 2025. Francesco also has a long-term role as a football referee with the Associazione Italiana Arbitri (AIA-FIGC) since December 2012 and has held positions in application management and social media coordination in various organizations, contributing to product content management and local brand engagement. Educational credentials include a Master's degree in Communication and Marketing and a Bachelor of Business Administration from Università Ca' Foscari Venezia.