Jane Smith

VP Digital Marketing At Merrell And Chaco at Wolverine Worldwide

Jane Smith is a seasoned digital marketing executive with extensive experience leading strategic initiatives across various high-profile companies. Currently serving as VP Digital Marketing at Wolverine Worldwide for the Merrell and Chaco brands, Jane Smith has successfully managed a significant marketing budget and driven a remarkable 40% increase in revenue through effective digital marketing strategies. Previous roles include Director of Digital Marketing at Cat Footwear, where Jane Smith launched a digital division that significantly boosted brand performance, and Director of Digital at Fairly Painless Advertising, where Jane Smith established a digital marketing division and expanded the agency's digital portfolio. With a robust background in marketing and communications, including senior roles at Metia and WorldWide Retail Exchange, Jane Smith has a proven track record of collaborating with C-Suite executives, developing strategic visions, and optimizing digital channels to enhance customer engagement and drive business growth. Jane Smith holds a Bachelor's degree in Communications from Loyola University Chicago and has also studied at the Syracuse University London Center.

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