Wolverine Worldwide
Kayla Hanson is a seasoned digital marketing professional with extensive experience in eCommerce and brand communications. Currently serving as a Senior eCommerce Digital Marketing Specialist at Wolverine Worldwide for the Merrell brand, Kayla previously held multiple roles at Steelcase, where achievements included generating over $200K in revenue from an affiliate program and leading the paid promotional strategy for a major product launch. Earlier career experiences include managing on-site media for a Microsoft launch event as a Brand Communications Specialist and developing marketing strategies as a Marketing Intern at The State News and Lettuce Live Well. Kayla holds a Bachelor of Science in Advertising, Public Relations, and Applied Communication from Michigan State University and has also gained supervisory experience at the Eli and Edythe Broad Art Museum.
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