Yi Ching Chen

Yi Ching Chen has a strong background in marketing and project management. Yi Ching is currently working as a Marketing Manager at Womany Media Group, where they lead a team of 6 members and is responsible for developing annual marketing strategies, executing IP campaigns, and coordinating CRM loyalty programs. In their role, they successfully led the 10th anniversary campaign, which included activities such as a new logo release, online lectures, psychological tests, and interviews with industry experts. This campaign resulted in a significant increase in new customer rates and sales value.

Prior to their current role, Yi Ching Chen worked as an Assistant Brand Manager at KISSME, where they developed annual marketing strategies, coordinated PR communication, and achieved sales targets. Yi Ching also successfully launched KISSME MAKEUP products and managed the profit and loss of 112 counters with an effective online-merge-offline plan.

Before joining KISSME, they worked as a Project Manager in Event Design & Execution, where they developed strategies for new product launches and executed event projects for various brands such as Gogoro, Audi, Volvo, SIA airlines, Bvlgari, Omega, and Grand Seiko. One of their notable achievements was leading the BRAIN TAIWAN project with a budget of NT$30M, successfully executing the first Taiwan exhibition in the 2019 Milan Design Week in Italy.

Yi Ching Chen also gained valuable experience as a Senior Marketing Executive at LVMH Perfumes & Cosmetics, where they planned and executed product launches for Dior Perfume, developed local marketing strategies, and managed POSM production and event management in distribution channels.

Prior to that, they worked as a Senior Marketing Executive at TBWA\Worldwide, where they planned O2O marketing plans, executed customer events, press conferences, and collaborations with various brands such as Audi, PepsiCo (Doritos), and ANZ Bank. Yi Ching also played a key role in planning the "R8 LMS Cup 2015," the first racing campaign in Taiwan.

Overall, Yi Ching Chen has a proven track record of successfully creating and executing marketing strategies, managing teams, and achieving sales targets in various industries and brands.

Yi Ching Chen completed a Bachelor's degree in Foreign Language Studies at Fu Jen Catholic University from 2005 to 2009. Following this, from 2010 to 2012, they pursued a degree in Marketing Management at the University of Westminster.