Clare Muscutt (WiCX)

Clare Muscutt has an extensive work experience in the field of customer experience (CX). Clare is the Founder and CEO of Women in CX, an online membership community designed to inspire, support, collaborate, and network women in CX. Clare leads an all-female startup team and aims to make CX a strategic business asset.

Prior to starting Women in CX, Clare Muscutt founded and directed CMX Associates, a company specializing in helping businesses improve their CX initiatives. Clare believes in creating a culture and capability that can adapt, evolve, and succeed.

Clare also has experience in leading CX teams at Sainsbury's, where they served as the Head of Customer Experience and later as the Head of Customer Experience Design and Head of Service Proposition. Clare successfully led the development and implementation of customer-focused strategies and played a crucial role in business transformation.

Before Sainsbury's, Clare worked at Restaurant Associates UK as the Head of Customer Experience and Marketing. Clare designed and delivered optimized customer journeys and workplace employee experience propositions for high-profile clients in various industries.

Clare's career in CX began at Compass Group UK & Ireland, where they worked as a Senior Customer Experience Manager and developed customer experience strategies for major retailers. Clare implemented end-to-end customer journeys and management programs that resulted in significant improvements.

Clare also worked at Whitbread and Premier Inn in various roles, focusing on brand standards, customer insights, and operational functions.

Overall, Clare Muscutt has a diverse range of experiences leading and transforming CX initiatives in different industries. Clare is passionate about empowering women in CX and creating impactful customer experiences.

Clare Muscutt pursued their Bachelor of Science degree in Business, Management, and Marketing from Harper Adams University from the year 2000 to 2004. Clare then continued their educational journey by completing a Masters of Science degree in Marketing at the University of Birmingham from 2004 to 2005.