Alia Witherspoon

Alia Witherspoon is a seasoned marketing professional with extensive experience in digital marketing strategy and brand management. Currently serving as Global Director of Digital Marketing Strategy & Demand Generation at CIBT since March 2023, Alia previously held director-level positions at Women's Care and Holiday Inn Club Vacations, where responsibilities included leading marketing strategies and brand development. Alia's earlier roles include Senior Manager of Digital Marketing Strategy at AdventHealth and Director of Digital Marketing at NeuLion, where oversight of marketing teams and strategy implementation was paramount. With a strong background in both B2C and B2B marketing, Alia has effectively driven growth and collaboration across various sectors, supported by a Master of Science in Marketing from the University of Tampa and a Bachelor of Arts in Advertising and Psychology from the University of South Florida.