Ximena Chaparro Oviedo

Ximena Chaparro Oviedo is an accomplished marketing and product strategist with extensive experience in the financial sector, currently serving as the Marketing and Customer Experience Manager at Banco Mundo Mujer since April 2014. Ximena has a strong background in product management, digital strategy, and advertising, having held various leadership roles including Director of Innovation and Competitiveness and Coordinator of Digital Strategy. Previously, Ximena led comprehensive marketing strategies at WK and directed projects at InculKa S.A.S., focusing on organizational growth and client communication. Ximena's educational credentials include degrees in Marketing and Commercial Management, Graphic Design, and Executive Management from esteemed institutions.