Aminata SY is an experienced professional in the fields of influence and social media marketing, currently serving as a Client Partner at WOÔ since September 2023, overseeing a business unit focused on high-profile clients in fashion, beauty, and food. Prior to this role, Aminata held various positions at Reech from January 2018 to September 2023, including New Business Leader, Senior Business Manager, and Creative Business Developer, where responsibilities included responding to influence and social media tenders, strategic recommendations, and managing a new business team with notable clients such as BNP Paribas and Amazon. Aminata also gained valuable experience at MeilleursAgents.com as an Adjunct Manager and at VACANCES TRANSAT in marketing. Educational qualifications include a Master 1 in Commercial Strategies from Ecole de commerce and a Licence in Languages from CY Cergy Paris Université.
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WOÔ
WOÔ, created by Agathe Nicolle in 2015, deploys tailor-made offers by helping brands around three expertises : Influence marketing, social media & content creation and influential events. Composed of top influence specialists in the industry for over 10 years and thanks to its platforms, YOÔ (www.yoo.paris) and VOÔ (www.voo.paris), WOÔ is the only influence marketing agency proposing a global offer including macro, micro and nano influence. The agency accompanies various brands in the influence world : Dulux Valentine, Kenzo, Lego, Danone, Petit Bateau, Panasonic, Cointreau, Petit Bateau, Happn... WOÔ also opened an office in London (2016) and in Marseille (2018). Always in an educational approach around its core business : influence, WOÔ launched an “Observatoire de l’Influence” and its barometer (www.barometredelinfluence.fr) as well as the WOÔ Academy, a series of highlights which will come to punctuate the year (face to face with influencers, conferences, trainings around influence and social media).
