Helen Hyung Choi

Helen Hyung Choi is a professional with extensive experience in creative direction and design, currently serving as Creative Director and Head of Culture at WOODBLOCK since January 2017. Previously, Helen founded SHAPE MINDS, where responsibilities included leading game design and graphics for mobile and VR experiences from June 2015 to February 2022. Helen's career also encompasses roles as a team lead and designer at renowned companies such as Psyop and BUCK, contributing to award-winning animation and projects for major brands. Helen holds a Bachelor of Fine Arts in Digital Media from Otis College of Art and Design, achieved in 2006.