Rita Malcata

Rita Malcata currently serves as the Chapter Lead for Strategic Value at Woolworths Group, where mentorship and high-impact analytics drive stakeholder engagement and informed decision-making. Previous roles include Strategic Analytics Partner, leading analytics teams across various business functions, and Analytics and Insights Manager at New Zealand Post, focusing on actionable insights for internal stakeholders. Rita's earlier experience includes a Senior Data Scientist role at High Performance Sport New Zealand, where performance analysis and data visualization supported athletes and coaches. With a Ph.D. in Modelling Progression of Competitive Sport Performance from Auckland University of Technology and degrees in Biomedical Engineering, Rita combines a strong analytical foundation with a commitment to leveraging data for strategic outcomes.