Christelle Briedenhann

Christelle Briedenhann is an experienced e-commerce professional with a strong background in online trade management and marketplace operations. Currently serving as the Online Trade Manager at Woolworths since December 2015, Briedenhann leverages an in-depth understanding of the digital landscape to align online strategies with overall business objectives. Previously, Briedenhann held the position of Head of Marketplace at kalahari.com from June 2010 to April 2015, leading a team of 12 and successfully launching new product categories while managing marketplace growth and innovation. Briedenhann's earlier experience includes a role as Senior Sales Executive at VeriSign, focused on client relationships in the UK and Ireland. Briedenhann completed the Senior Management Development Programme at Stellenbosch Business School in 2017.