Ian Wilson

Ian Wilson is an experienced professional in category management and business development, currently serving as the Category Manager for WCellar, Beverages, and Fresh Juice at Woolworths since November 2015. With a strong track record in the beverage sector, Ian has successfully led teams and driven the strategy for both alcoholic and non-alcoholic beverage categories, overseeing significant projects such as the WCellar liquor store roll-out. Prior to Woolworths, Ian held key positions at PepsiCo, including Customer Business Manager and Tesco Convenience Manager, managing substantial revenue portfolios and implementing growth strategies. Ian's early career at GSK included roles in project management and customer development, highlighting a comprehensive background in sales, strategy implementation, and team leadership. Ian holds a WSET Level 1 Award in Wines and completed the Management Development Program at Stellenbosch Business School.