Laura Smith

Laura Smith's work experience begins in 2008 when they joined Waitrose as a Team Leader. In this role, they were responsible for various aspects of customer service management, including rota planning, training, promotional events, and ensuring compliance with legal standards. Laura held this position until 2015.

Following their time at Waitrose, Laura joined MMR Research Worldwide in 2015. Laura started as a Marketing Communications Assistant and gradually advanced within the company. Their responsibilities included creating engaging marketing materials, working with various teams to interpret requirements, maintaining the website and social media platforms, and providing creative support. Laura held different positions within the company, including Senior Marketing Communications Executive and Marketing Communications Manager, before becoming the Associate Director of Global Growth Marketing from December 2020 to February 2022. Throughout their time at MMR Research Worldwide, Laura focused on developing and delivering strategic marketing campaigns, with a strong emphasis on digital assets and virtual events.

In 2022, Laura joined Wooshii as the Head of Marketing. In this role, they are responsible for building a demand generation marketing function within the video production and tech start-up. Laura collaborates closely with senior stakeholders across global commercial, sales, and client services teams to implement an impactful lead generation strategy and drive revenue growth.

Laura Smith earned a Foundation Diploma in Art & Design from The Henley College. Laura then pursued a Bachelor of Arts (BA) in Photography at Arts University Bournemouth from 2011 to 2014. In 2018, Laura obtained a Certificate (Level 4) in Professional Marketing from CIM | The Chartered Institute of Marketing. Laura also received additional certifications, including a Certificate in Professional Marketing (Digital Marketing) in November 2020 and became a CIM Affiliate Professional Member in June 2021. Laura is currently a CIM Affiliate Studying Member as of March 2021.