Word on the Curb
Tom Rolt currently serves as the Commercial and Marketing Director at PZ Cussons and as an Advisory Board Member for Word on the Curb, a multicultural research and creative agency. Prior to these roles, Rolt was the Group Managing Director for Hallmark UKI & Australia and held various positions at L'Oréal, including Brand General Manager for L’Oreal PPD and General Manager of Commercial Operations for the UK&I Consumer Products Division. Rolt's extensive experience in the beauty and consumer goods sectors includes leadership in business development, commercial strategy, and team management at companies such as Coty and Crookes Healthcare. Educational background includes studies at Trent College from 1995 to 1997.
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Word on the Curb
Welcome to Word on the Curb, the audience engagement agency. We specialise in providing our clients with human insights that deliver more effective and engaging creative strategies to engage with young and diverse audiences. Many brands find it tough to resonate with young & diverse consumers, often considering them as "hard-to-reach." The truth is, it’s not about the audience—it’s about having the right approach to engagement. That’s where we come in... We're a multi award-winning team of insightful individuals who have turned our passion for content creating into an agency that works with the likes of Adobe, The Open University and Just Eat to provide them with the confidence and credibility to engage with their audiences through cultural insights and creative strategies. Our edutainment framework and our Curb Community are at the heart of everything we do. - 450k followers and subscribers across social media - Dedicated database of 25,000 of our most engaged community members who we work with across insight and comms strategies Our Products: CULTURAL INSIGHT & STRATEGY - On The Pulse: Quick quantitative insights at scale that tap into what young and diverse audiences are thinking right now. - On The Curb: Get up close and personal with the community in the environments they’re most comfortable in. - On The Net: Your 360° view of the Sqwad—online, and all the time. CONTENT CREATION - Curb Classics: Get your brand in front of millions through our heritage content ideas. - Bespoke Content: Let’s co-create something impossible to ignore with your brand front and centre of the content. - Channel Build: Grow your own audience from the ground up in the channels they spend hours a day on. Give Us a Shout: Email info@wordonthecurb.co.uk to speak to one of the team.