Anisa Riddell

Anisa Riddell is a seasoned leader in corporate strategy and market intelligence with extensive experience in driving market strategy and competitive insights across top technology companies. Currently serving as Principal at Workday, Anisa previously held the position of Director of Market Strategy and Competitive Intelligence at Salesforce, where leadership of the Talent Intelligence function and strategic partnership with executives were key responsibilities. Anisa's earlier roles include Chief of Staff and Strategic Planning at HP, where management of a substantial digital transformation program showcased skills in influencing cultural change and strategic direction. Additional expertise includes developing competitive strategies and enhancing sales performance at Hewlett-Packard and Mindjet, alongside managing global IT supply chains at GlobalServe. Anisa holds an Executive MBA from the University of Michigan and a Bachelor's degree in International Business from Cal State Fullerton.