Wendy Tay

Wendy Tay is a seasoned marketing professional with extensive experience in driving demand and accelerating pipeline through strategic marketing initiatives across various tech industries. Currently serving as a Senior Marketing Manager for Workday in ASEAN since January 2021, Wendy previously held the position of Field Marketing Manager at SAP Ariba, where expertise in account-based, data-driven, and digital marketing greatly contributed to the company’s growth. Prior roles include Field Marketing Manager for Opower, Market Segment Manager for IBM's Global Technology Services, and various marketing positions at Hewlett-Packard and Agilent Technologies, focusing on cloud technology, enterprise solutions, and customer engagement across the Asia Pacific region. Wendy holds a Bachelor of Science degree in Computer Science from the National University of Singapore.