Ana Paula Rocha Couto

Ana Paula Rocha Couto has a diverse work experience spanning over several roles and companies. Ana Paula is currently employed at Workforce Institute Intl. as the Head Instructor, Curriculum Developer, and Course Instructor. Prior to this, they worked at CICCC - Cornerstone International Community College of Canada as a Digital Marketing Instructor and Program Coordinator for the Digital Marketing Specialist Program. Ana Paula also served as a Marketing and Business Consultant at Evolving Consulting.

Earlier in their career, Ana Paula worked at Latincouver as a Marketing Manager, where they were responsible for overseeing the marketing strategy, campaigns, email marketing, media relations, paid advertising, and social media. Before that, they were a Marketing Manager at Petrobras, where they managed national e-mail marketing campaigns, developed B2B strategies, and implemented digital content to increase brand awareness. Ana Paula also worked as a Relationship Marketing Coordinator and Marketing Consultant at Petrobras.

Ana Paula's work experience extends to Icatu Seguros, where they held roles such as Relationship Marketing Manager, Events and Incentives Supervisor, and Business Communications Professional.

Throughout their career, Ana Paula has demonstrated expertise in areas such as digital marketing, curriculum development, process and operations management, student advising, marketing strategy, social media management, relationship marketing, and content creation.

Ana Paula Rocha Couto's education history is as follows:

Ana Paula attended the Digital Marketing Institute in 2022 to study Digital Marketing. Ana Paula obtained a post-graduation degree in Business Administration and Management, General from Capilano University from 2016 to 2017. In 2019, they studied Digital Communication and Media/Multimedia at the British Columbia Institute of Technology. Ana Paula also completed a specialization in Social Networks Marketing at the Universidade Nova de Lisboa. Ana Paula holds a Master of Business Administration (MBA) in Marketing from Fundação Getúlio Vargas.

In 2018, they studied Design Thinker at Methodsquared (MOSAIC). In 2016, they attended the Internacional Language Academy of Canada to study Lingua Inglesa. Ana Paula also holds a specialization in Digital Marketing from Instituto Infnet and a specialization in Economia da Cultura from Universidade Candido Mendes.

Before their higher education, they attended the Universidade Federal do Rio de Janeiro from 1992 to 1996, where they obtained a degree in Comunicação Social.

Apart from their formal education, Ana Paula Rocha Couto has also obtained several certifications. Ana Paula received the "Instructional Design Essentials: Models of ID" certification from LinkedIn in March 2023. In April 2020, they obtained the "SEO Fundamentals Exam" certification from SEMrush. In March 2020, they obtained the "Hootsuite Platform Certification" from Hootsuite. Earlier, in August 2019, they received the "Social Marketing Certification" from Hootsuite. Additionally, in December 2019, they obtained the "Email Marketing Certification" and "Content Marketing Certified" certifications from HubSpot Academy.