Clara Smyth

Director, Market Insights

Clara Smyth is a seasoned professional in market insights and competitive services, currently serving as the Director of Market Insights at Workiva since October 2025. Prior to this role, Clara held the position of Director of Competitive Services & Consulting at Klue from January 2023 to July 2025. Clara has extensive experience in product marketing and competitive intelligence, having served as a Senior Product Marketing Manager and Product Marketing Manager at Slack from September 2020 to February 2023. Earlier roles include Senior Competitive Intelligence Analyst and Competitive Intelligence Analyst at NetSuite, as well as Competitive Research Analyst and Enterprise Marketing Associate at iCIMS. Clara began a career in marketing and events coordination with positions at ADP, Seton Hall University, Trickle Up, and The Graduate Center, City University of New York. Clara holds a Bachelor of Science degree in Diplomacy & International Relations from Seton Hall University.

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