Lara Borenovic

Lara Borenovic is an accomplished sales professional with extensive experience in leadership roles across various companies. Currently serving as the Head of Sales for Western Europe and the USA at WorkMotion, Lara has previously held significant positions including Senior Team Lead for Northern Europe and Team Lead for Northern Europe in the Nordics & Benelux regions. Prior to WorkMotion, Lara was the Head of Sales at TradeCore and worked in sales roles at NES Communications doo Beograd and GMB Automatik, demonstrating a strong background in sales management. Lara began their career as a Sales Engineer at Rohde & Schwarz. An educational foundation in Telecommunications Engineering was established with a Master's degree from the University of Belgrade, complemented by professional development at Harvard Business School Online in 2019.