Diana Asbury

Diana Asbury is currently the Director of Marketing at Workzone. Diana has over seven years of experience in marketing, including four years as Marketing Director at Rapid Learning Institute.

At Rapid Learning Institute, Diana led go-to-market B2B strategy and managed a multi-channel marketing program with internal and external teams. Diana also built lead gen systems and achieved 20.6% lead growth in 2017 over 2016 and 12.6% growth in 2018. In addition, Diana identified profitable target markets and worked with Data Analysts to create a data segmentation system and large-scale data purchasing program, helping to drive a 142% increase in ASV.

Diana has also used Google Analytics research, surveys, UX and A/B testing to optimize content marketing and web design. Recent tests have yielded an average of 220% increase in leads and have shortened sales cycles. Diana has also ran Google Adwords, re-marketing, & social media campaigns. Cost-per-lead has been consistently under budget. Furthermore, Diana designed structure for campaign tracking and reporting in Salesforce and is responsible for presenting findings to CEO with strategic recommendations for growth.

In 2016, Diana spearhead the creation of two new brands: SalesBeast (consumer) & Micro-Training On Demand (SMB). Diana also led branding overhaul beginning in 2016; restructured and redesigned website, updated product and other sales support materials utilizing custom graphics to create a unique modern look.

Diana Asbury has a BFA in Fashion Design and Marketing from the International Academy of Design and Technology-Tampa. Diana also has a Study Abroad Program from American InterContinental University. Diana graduated from Northwestern Lehigh HS.

and Steve Pogue - Marketing Operations Manager reports to Diana Asbury. They are on a team with Trevor Machinia - Director of Training & Support, Lisa Heuerman - Manager, Finance & HR, and Alex Dingley - Director of Customer Success. Diana Asbury reports to Rick Mosenkis, Co-Founder & CEO.