Rayde Luis Báez

Rayde Luis Báez runs an international partnerships advisory firm, under his own vision and brand called The Connect, and is part of the Executive Board of Spanish advertising & communications agency AMT. He has been Managing Director of an international sports marketing agency, leading business development for Southern Europe and the Americas, while handling the agency operations in the Iberian Peninsula. Previously, he was part of the leadership structure of Euroleague Basketball in its marketing partnerships department, while also undertaking the strategic direction of the league’s digital & content marketing operations, creating award winning branded content and activation projects.