World of Sweets
Wayne Beedle is an experienced executive in the food and finance sectors, currently serving as the Chief Executive Officer at Bobby's Foods Ltd since November 2016 and as CEO of World of Sweets since January 2015. Previously held key financial leadership roles, including CFO at learndirect Limited and Tangerine Confectionery and CFO/COO at St Tropez. Wayne Beedle has a background in finance with various roles at Cadbury Trebor Bassett and Cadbury Schweppes, alongside experience as a Divisional CFO at Hero and a Finance Manager at BAE Systems. Wayne Beedle holds a CIMA degree in Finance from Sheffield Hallam University.