World of Sweets
Wayne Beedle is an experienced executive in the food and finance sectors, currently serving as the Chief Executive Officer at Bobby's Foods Ltd since November 2016 and as CEO of World of Sweets since January 2015. Previously held key financial leadership roles, including CFO at learndirect Limited and Tangerine Confectionery and CFO/COO at St Tropez. Wayne Beedle has a background in finance with various roles at Cadbury Trebor Bassett and Cadbury Schweppes, alongside experience as a Divisional CFO at Hero and a Finance Manager at BAE Systems. Wayne Beedle holds a CIMA degree in Finance from Sheffield Hallam University.
World of Sweets
We are the UK’s largest distributor, importer and wholesaler of confectionery products, you could say we make anything possible. Offering a world of innovation, expertise and solutions to our supplier partners, customers and consumers. We’re everything from innovative partners to category leading suppliers and our passion for sweets is at the heart of it all. World of Innovation Innovation is at the forefront of everything we create through our in-house brands and exclusive partnerships with major global brands. World of Expertise Partner brands are able to tap into our marketing expertise to ensure we launch their brands brilliantly into the UK. We also offer opportunities for bespoke product development, working alongside global innovation experts to create exciting new favourites that are sure to make an impact in the confectionery market. World of Solutions From e-commerce sites serving 55,000 customers per week to Hancocks wholesale stores with over 22,000 customers, field sales and a direct to store team covering 36,000 independent customers and a national accounts team covering all UK sales channels. We're the perfect partners for sweet success!