Michael La Kier

Michael La Kier has a diverse and extensive work experience. Michael recently joined IGA, INC. as the Vice President of Brand Development. Prior to that, they founded and served as the President of What Brands Want, LLC, where they offered strategic marketing and implementation services to various clients. Michael also worked as an Adjunct Instructor at Georgia State University, teaching Data-Driven Marketing to graduate-level students.

In the past, La Kier served as the Chief Marketing Officer at World Select Cuts, LLC, where they introduced a new line of premium charcuterie meats. Michael also worked as the CPG COE Lead at Response Media, providing expertise in CPG transformation opportunities.

La Kier has a background in retail and CPG industries. Michael founded and served as the Managing Editor of Shopper Matters, a platform covering insights and best practices from the omnichannel world. Michael also held various roles at The Coca-Cola Company, including Group Director of Shopper Marketing Strategy & Capability and Brand Director of My Coke Rewards.

Additionally, La Kier worked at Gannett - USA TODAY NETWORK as the Corporate Lead for Shopper Marketing & Retail Strategy, where they developed innovative platforms to connect with shoppers. Before that, they were an Account Executive at Bennett Kuhn Varner.

Michael La Kier has a Bachelor's Degree in Advertising from The University of Texas at Austin. Michael also holds a Master of Business Administration (M.B.A.) in Marketing from Georgia State University - J. Mack Robinson College of Business. In addition to their formal education, Michael has obtained several certifications including Edge Academy Certified in Data-Driven Planning and Marketing Foundations from The Trade Desk, Retail Media Platform Certification from Criteo, and Social Media Marketing Certification and Inbound Marketing Certification from HubSpot.