Jordana Patterson

Head Of Strategy & Enterprise Enablement

Jordana Patterson is an accomplished marketing professional with extensive experience at World Vision Australia since April 2012, currently serving as Acting Chief Marketing Officer. Throughout tenure, Jordana has led strategic marketing, communications, and fundraising initiatives aimed at driving impact and fostering sustainable growth. Key achievements include building the marketing strategy and operations function from scratch, managing a diverse team of over 60 members, and developing multi-year marketing strategies aligned with corporate goals. Additionally, Jordana has spearheaded operational excellence by implementing Agile methodologies and optimizing processes for enhanced efficiency. Prior roles at World Vision include Marketing Operations Manager, Marketing Planning Manager, and Senior Account/Project Manager. Earlier experience includes a Client Director position at Designworks Ltd. Jordana holds a Bachelor of Business in Marketing and Management from Monash University.

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