Krutik Desai

Director, Global Strategic Initiatives & Martech at WorldRemit

Krutik Desai has a diverse and extensive work experience spanning several years. Krutik is currently serving as the Director of Global Strategic Initiatives & MarTech at WorldRemit. Prior to this, they held the position of Vice President of Marketing at Bark.com, where they played a crucial role in scaling the business through performance marketing strategies. Krutik also served as the Head of Performance Marketing at Bark.com, leading a team and driving growth on both sides of the marketplace.

Before their time at Bark.com, Krutik worked at Samsara as the Growth - EMEA, contributing to the company's growth in the region through optimizing paid ads, improving the sales funnel, and implementing growth strategies. Krutik also engaged in account-based marketing for enterprise clients.

During their tenure at Uber, Krutik held the position of Product Platform and Growth/Performance Marketing Lead in the EMEA region. Krutik was responsible for driving efficient customer acquisition and re-engagement through various marketing channels and conducting A/B testing to enhance the user experience.

Prior to Uber, Krutik worked at Expedia, Inc. in various roles, including Sr. Manager of Global Paid Search, Manager of Global Paid Search in EMEA and Canada/LATAM, Sr. Specialist, and Specialist of Global Paid Search. Krutik played a vital role in SEM automation, product management, and expanding the company's reach in different regions.

Earlier in their career, Krutik worked as an Internet Marketing Specialist at Bisnar | Chase and as a Jr. Software Engineer/Lead Data Analyst at Noza, Inc.

Overall, Krutik Desai's work experience showcases their expertise in strategic initiatives, performance marketing, growth strategies, and SEM automation, making him a seasoned professional in the field.

Krutik Desai completed their high school education at Leigh High School from 2000 to 2003, earning a high school diploma. Following this, from 2003 to 2007, they attended UC Santa Barbara and obtained a Bachelor of Science degree. During their time at UC Santa Barbara, Krutik focused on studying Biological Sciences and Computer Science.

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Timeline

  • Director, Global Strategic Initiatives & Martech

    April, 2022 - present

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