Xiaorusharon Mu

Xiaoru (Sharon) Mu is an experienced marketing professional with a strong background in database marketing and analytics. Currently serving as the Director of Database Marketing at WorldStrides since September 2018, Xiaoru has progressed through various roles including Senior Manager and Senior Data Analyst. Prior experience includes a Business Analyst position at United Bus Technology and an internship as a Branding and Marketing Coordinator at Gratent Branding. Additionally, Xiaoru conducted a project for FastModel Sports, focusing on retention rate analysis and revenue growth forecasting. Academic credentials include a Master of Science in Marketing Analytics from the University of Maryland's Robert H. Smith School of Business and a Bachelor of Laws in Sociology from Southeast University.