Ivan Omelchenko

Ivan Omelchenko has a diverse work experience spanning various roles and industries. Ivan began their career as a Sales Manager at Apteka-95 Pharmaceutical Firm, where they focused on sales of industrial equipment to pharmaceutical factories and implemented online promotion strategies. Ivan then joined Electron-Expert Ltd as Chief Commercial Officer, where they played a key role in expanding the company's client base through digital sales channels and market research. Following this, Ivan worked as a Marketing Manager and Sales Consultant, providing marketing consulting services for B2B clients as an independent consultant. Since 2022, they have been with WOW24-7, first as a Senior Marketing Manager and later as the Head of Marketing and Sales. In this role, they are responsible for overseeing marketing and sales activities. Ivan's expertise includes integrated marketing strategies, email marketing, content marketing, account-based marketing, CRM marketing, direct mail marketing, and overseeing website and landing page design.

Ivan Omelchenko obtained their Master's degree in Finance from Simon Kuznets Kharkiv National University of Economics, starting in 2007 and ending in 2009. Prior to that, they also obtained a Master's degree in Power Engineering from National Technical University "Kharkiv Polytechnic Institute," starting in 2002 and finishing in 2008.

In terms of additional certifications, Ivan obtained the following:

- Advanced Google Analytics from Google in July 2022.

- Google Analytics from Google in June 2022.

- Project Management from Genius.Space in May 2022.

- Self Branding & Copywriting from Denis Kaplunov Studio, obtained in 2020.

- Content Marketing from Ad.Wize sp. z o.o., obtained in 2019.

- System Marketing from Ad.Wize sp. z o.o., obtained in 2017.

- Direct Mail from Gridin Consulting, obtained in 2017.

- Email Marketing from Ad.Wize sp. z o.o., obtained in 2016.

- PPC from UAATEAM, obtained in 2016.

- SEO from Seo Education, obtained in 2016.

- Theory and practice of Integrated Digital Marketing from I-Marketing School, obtained in 2015.

- Enterprise Finance from TOR Consulting company, obtained in 2013.

- English from LingvoStudio, obtained in 2010.