Melda Tozluoglu is a seasoned expert in analytical consulting and data science, currently serving as Senior Director of Analytical Consulting for EMEA at WPP Media since January 2025. Previously, Melda held various leadership roles, including Director of Product Management at choreograph and Senior Data Scientist positions at GroupM and Sandtable, specializing in predictive modeling, AI, and behavioral simulations. Melda's academic background includes significant research experience as a Sir Henry Wellcome Postdoctoral Researcher at UCL, with a Ph.D. in Computational Biology, and work on hybrid computational models related to cancer cell behavior. Additionally, Melda holds an M.Sc. and B.Sc. in Chemical Engineering from Boğaziçi University.
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