Christine Ford is an accomplished product management professional with extensive experience in the adtech and marketing insights sectors. Currently serving as Global Senior Director of Product Management at Choreograph, GroupM, WPP since January 2021, Christine oversees the development of an AI-powered platform to optimize performance across adtech platforms while leading a talented team. Previous roles include Vice President of Product Management at Kantar, where strategic focus was on data integration and machine learning, and Head of Product Management at AffinityX, where strategic vision for advertising and marketing technologies was established. Christine has held significant positions at respected organizations, including McGraw Hill, Condé Nast, and The Walt Disney Company, contributing to notable projects and product developments. Christine holds a Master of Science in Publishing from Pace University and a Bachelor of Arts in English from the State University of New York at Plattsburgh.