Justin O.

Justin O. is a seasoned professional in the field of programmatic and direct media strategies, currently serving as the Senior Director of Direct IO/Programmatic at Wpromote since March 2021. In this role, Justin O. leads efforts to optimize full-funnel KPIs through collaborative media strategies, establishes team processes for enhanced planning, and trains direct reports to foster team development. Previous experience includes roles as the Integrated Media Supervisor at Publicis Imagine, where Justin O. managed the Disney+ portfolio during the pandemic, and as an Integrated Media Supervisor at Omnicom Media Group, focusing on Activision’s franchise campaigns. Justin O. also contributed to Essence as a co-lead for the NBCE portfolio and held various positions at Ignited, beginning as an Assistant Digital Media Planner. Justin O. holds a Bachelor of Arts in International Development from UCLA.