Ashley Lieser

Ashley Lieser currently serves as the VP of Consumer Experience and Innovation at WPS, A Health Solutions Company, and as a Venture Partner at Swizzle Ventures since January 2024. Prior to these roles, Ashley owned a consulting business focused on experience design and product strategy from September 2019 to September 2024, and held leadership positions at Optum and Prospero Health, focusing on innovation and women's health. Ashley's previous experience includes significant roles at Blue Cross and Blue Shield of Minnesota and UnitedHealth Group, expanding expertise in experience, engagement, and strategy. Educational credentials include an MBA from the University of Minnesota - Carlson School of Management and a bachelor's degree with a double major in Marketing and Finance from the University of St. Thomas.