Jody Jones

Content Strategist, Senior Editor, Writer, Journalist at WRIGHT CREATIVE

Jody Jones has a diverse background in content strategy, journalism, and pilates instruction. Jody's most recent position is as a Senior Content Strategist and Apps Content Lead at Lowe's Companies, Inc. starting in 2022. Prior to that, Jody worked as a Content Strategist, Senior Editor, Writer, and Journalist at WRIGHT CREATIVE, where they developed content strategies and wrote for clients such as TIAA financial services institution, Carolinas LGBT+ Chamber of Commerce, and American Journalism Project.

In 2021, Jody served as a Senior Expert Pilates Teacher at BK Pilates. Before that, Jody worked as a Content Strategy, Editorial, and Brand Development Expert Consultant at Zekan Lane Consulting, providing content and communication strategies for various companies, including Fortune 50 individual executives. Notable engagements during this role include global wellness program strategy and implementation for Sealed Air (SEE) and content development for NYU Langone Hospital system.

Jody also has experience as an Expert Pilates Teacher at The Pilates Space from 2019 to 2021, where they specialized in pilates instruction. In 2019, Jody was the Director of Content at the Kripalu Center for Yoga & Health, leading content initiatives and acting as a primary advocate for team development and consumer experience. Additionally, Jody held the position of Pilates Teacher at Uptown Pilates from 2015 to 2018.

Prior to their work in content strategy and pilates instruction, Jody held senior leadership positions in the digital media industry. They served as Senior Vice President, Digital at Time Inc. in 2011, overseeing lifestyle division digital businesses and leading the team through a significant restructure. From 2009 to 2010, Jody was the SVP Digital Programming & Content Integration at Discovery Communications, where they led the company's digital programming and content strategy across properties such as Discovery, TLC, Animal Planet, and HowStuffWorks. Earlier in their career, Jody worked as SVP, Interactive at Scripps Networks Interactive, reconceiving the content proposition for interactive brands and implementing new multimedia content and product strategies for FoodNetwork.com and HGTV.

Overall, Jody Jones brings a wealth of experience in content strategy, journalism, pilates instruction, and digital media leadership to their current role at Lowe's Companies, Inc.

Jody Jones has a Bachelor of Arts (BA) degree in Creative Writing and English from George Mason University, which was obtained from 1988 to 1993. Additionally, Jody has pursued further education in the field of Pilates. From 2012 to 2015, they attended the Kane School for Core Integration and became a Certified Pilates Instructor in both Mat and Apparatus. During the year 2001 to 2002, Jody also attended American University, but it is not specified whether a degree was obtained in their field of study, which was Interactive Journalism. Jody has an additional certification as a Certified Pilates Instructor, having graduated from the Kane School of Core Integration. However, there is no mention of the institution or specific details about when this certification was obtained.

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Timeline

  • Content Strategist, Senior Editor, Writer, Journalist

    January, 2020 - present

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