Bruce Plaxton

Bruce Plaxton, CPA, CA, CBV, serves as the Director of Business Development at WS Audiology (Canada) since May 2020, a position following the merger of Sivantos and Widex, positioned as a leader in the hearing aid industry. Prior to this role, Bruce was the Director of Business Development at Sivantos Inc. (Canada) from November 2017, contributing to the company's legacy as a major manufacturer of hearing aids globally. Previous experience includes a tenure as Senior Manager at BDO Canada from February 2003 to October 2017 and several positions at PricewaterhouseCoopers from 1995 to 2002, concluding as Manager. Bruce holds a Master of Accounting from the University of Manitoba and a Bachelor of Commerce in Accounting from the same institution.