Genevieve Bourbeau

Genevieve Bourbeau serves as the Global Vice President of Brand Management and Marketing at WSP since September 2023, following a tenure as a Senior Consultant at Groupe Robin. Previously, Genevieve held the position of General Manager and Vice-President at Transgesco, contributing to its mission of enhancing customer experience and generating non-fare revenue. Genevieve also served as the Executive Director of Customer Experience and Commercial Activities at the Société de transport de Montréal, overseeing a large team and crucial brand and marketing initiatives. Earlier career highlights include roles at Cadillac Fairview, Starbucks, Hanesbrands Inc., and Molson Canada. Genevieve holds a Bachelor of Business Administration from HEC Montréal, along with degrees in Negotiation Mastery and Organizational Leadership from Harvard Business School Online, and a Master Brewer Program from the World Brewing Academy.