Kaitlin W.

Kaitlin W. has a diverse work experience in marketing operations and automation. Kaitlin is currently working at Wurl as a Marketing Operations Manager, where they manage the technical aspects of key marketing systems and identifies and implements new marketing technologies. Prior to Wurl, they held the same role at Sensor Tower from 2021 to 2022.

Between 2019 and 2021, Kaitlin worked at Mimeo as a Marketing Operations Manager and a Marketing Automation Specialist. In these roles, they coordinated and launched B2B marketing campaigns, maintained workflows and integrations within Marketo and Salesforce, and managed event logistics for external tradeshows and conferences.

Before Mimeo, Kaitlin gained experience as a Volunteer Marketing and Social Media Coordinator at See Spot Love from 2018 to 2020. Kaitlin also worked as a Marketing Automation Associate at the Institute for Integrative Nutrition from 2018 to 2019.

Kaitlin's marketing career started at Confirmit, where they held various roles including Marketing Coordinator, Marketing Assistant, and Marketing Intern. As a Marketing Coordinator, they managed social media platforms and developed the overall social media strategy.

Kaitlin'searliest work experience was as a Merchandise Assistant at Hofstra University Bookstore from 2011 to 2014.

Kaitlin W. received their Bachelor of Business Administration (BBA) degree with a major in Marketing and a minor in Legal Studies in Business from Hofstra University, where they studied from 2010 to 2014. Additionally, they have obtained several certifications related to marketing and technology. In December 2017, Kaitlin became a Marketo Certified Expert. Kaitlin further expanded their expertise by obtaining certifications such as the Marketo Events & Webinars Specialist in February 2018 and the Marketo Programs & Campaigns Specialist, Marketo Reporting & Analytics Specialist, and Marketo Email Deliverability Specialist in January 2019. Kaitlin also holds the Adobe Certified Expert-Marketo Engage Business Practitioner certification acquired in December 2019. Most recently, they obtained the LeanData Routing Certification in June 2022.