Wurth Canada Limited
Jin Gu currently serves as Manager, Paid Performance at Wurth Canada Limited as of November 2023. Prior to this role, Jin Gu was a Paid Media Manager at Paystone, where strategic management led to a 166% year-over-year increase in return on ad spend and a 54% improvement in the SQL to client ratio with a substantial annual ad budget. As Growth Marketing Manager at Divisional, Jin Gu collaborated with B2B SaaS startups to develop scalable growth engines and established a PPC framework for a healthcare tech startup. In earlier positions, Jin Gu contributed as a Performance Marketing Specialist at AutoVerify, where campaigns optimized brand awareness and lead generation, and as a Digital Coordinator at tbk Creative, focusing on innovative digital marketing strategies and comprehensive performance reporting. Jin Gu began a career in marketing as a Marketing Co-op at CARPROOF, conducting analytics and performance evaluations. Educational background includes an Honors Bachelor of Commerce in Digital Marketing from Fanshawe College.
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Wurth Canada Limited
Wurth Canada is a leading industrial supplier in the automotive, trucking & cargo, MRO & manufacturing, and construction markets, providing products and solutions for Canadian businesses of all sizes. We make it easier for our customers to be in control of their workload by combining the right level of human expertise with the technology that meets their needs. To help our customers be ready for tomorrow, we offer exclusive technology in inventory management and storage systems that is geared towards automating business and driving down the total cost of operations. Wurth Canada team members are driven by a shared vision and dedication to high-performance behaviour. We embrace a culture of accountability and bold innovation to deliver exceptional experiences and meaningful business solutions, with customers at the centre of everything we do. One team, one vision, one Wurth Canada! The company is headquartered in Guelph, Ontario with state-of-the-art distribution centres in Guelph and Acheson, Alberta to serve customers across the country. Our Wurth Store in Vaughan, Ontario is a 24/7 pick-up shop featuring an automated system where customers can shop anytime, any day of the year.