Kerstin Letzel

Kerstin Letzel is a seasoned professional with extensive experience in marketing and business development, currently serving as the Senior Marketing Automation Manager at Wüstenrot Bausparkasse AG since October 2021. In this role, Kerstin leads various workstreams for the implementation of Salesforce Marketing Cloud and Financial Services Cloud, oversees the development of marketing automation workflows, and administers the Salesforce platforms. Prior to this, Kerstin worked as the B2B Marketing & Sales Manager at AKAD University, developing automated marketing processes and enhancing social media visibility. Experience also includes leading the business development and marketing efforts at mm1, where Kerstin managed website relaunches and introduced marketing automation tools. Additional roles span project management in communications, corporate design implementation at Broadnet Deutschland, and international sales support at PR Newswire Europe. Kerstin holds a degree in Marketing from AKAD Fernstudium.