Edith G. Montes is a seasoned marketing professional with extensive experience in customer engagement and retention strategies. Currently serving as the Marketing Director at WW (formerly Weight Watchers) since April 2019, Edith specializes in creating cohesive marketing experiences and has a strong passion for both the creative and analytical aspects of ecommerce growth. Previously, Edith held the role of Executive Director of Marketing at SAP from February 2016 to 2018 and worked as an Advertising and Promotions Manager at Kast Construction from March 2012 to May 2015, focusing on marketing copywriting and campaign optimization. Edith holds a Bachelor of Science in Marketing/Marketing Management from Florida State University, obtained in 2010.
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