John Crossland

John Crossland is an accomplished marketing professional with extensive experience in digital marketing and media leadership. Currently serving as the Director of Global Media at WeightWatchers since August 2023, John previously held significant roles including Head of Marketing & eCommerce at Simplyhealth and Head of Global Performance Marketing at Selfridges, where John spearheaded an online growth initiative. John’s expertise encompasses subscriber acquisition, digital strategy, and performance marketing, demonstrated through positions at The Telegraph, The Times, and Sky, where John successfully managed substantial budgets to drive customer growth and optimize ROI. With a foundation in search marketing from holdings at LV= and HSBC, John’s career began with entrepreneurial experience as the owner of Making a Will, complemented by a BA (Hons) in Moving Image Design from Ravensbourne University London.