Josh J.'s work experience begins in 2005 as a Marketing Research Analyst at CB Richard Ellis, where they conducted market research and analysis for the Downtown/Suburban Office real-estate sector. From 2007 to 2008, they worked as a Brand Manager at Jobing.com.
In 2009, Josh joined Orlando Sentinel Communications as an Advertising Account Executive, overseeing sales of advertising/marketing platforms to local and national clients. Josh achieved a 39% year-to-date increase in online territory marketing dollars and created customer-specific SEO/SEM packages.
From 2010 to 2013, Josh served as a Marketing Director at Wildlife Solutions, directing advertising/marketing platforms for 12 markets in the Southeast. Josh collaborated with outside vendors to enhance the company's web branding efforts and monitored keyword/SEO/SEM analytical data.
In 2013, Josh joined American K-9 Detection Services, LLC as a Senior Manager of Marketing & Client Relations. Josh managed all aspects of corporate marketing and communications, developed client feedback channels, and analyzed data to develop company-wide marketing plans. During this time, they achieved $4.7 million in revenue through marketing/sales plans and monitored company-wide marketing campaigns. Josh also worked directly with the management team, designed/optimized CPC/SEM campaigns for search engines, and implemented strategies to increase client retention.
Josh moved to John Wiley and Sons in 2014 as a Brand Manager, Global Education. Josh oversaw lead gen marketing and media strategies to increase student enrollment for university online programs, utilizing SEO, paid search, programmatic, display, social media, and affiliate marketing channels. Josh ensured brand messaging cohesion and developed content strategy plans, including video content. Josh also had experience with Drupal CMS.
In 2018, Josh founded DigitalAdvertising.io, a fast-growing algorithmic ad agency specializing in various digital advertising strategies for SMBs and Fortune 500 companies.
Most recently, in 2019, Josh joined X Social Media LLC as the Director of Advertising and later became the VP of Advertising & Strategy in September 2021.
Overall, Josh J. has accumulated a diverse range of experience in marketing, advertising, and strategy, working in various roles across different industries.
Josh J. attended Tennessee State University from 1998 to 2002, where they obtained a Bachelor of Science degree in Communications. In 2018, they earned the Certified Customer Acquisition Specialist certification from DigitalMarketer. Later, in 2020, they obtained several additional certifications, including Google Search Ads from Google Ads, Microsoft Advertising Certified Professional from Microsoft, and Paid Search Fundamentals Exam from SEMrush. From 2020 to 2022, Josh J. pursued an Executive MBA in Business at the Quantic School of Business and Technology.
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