Oksana Schirba

Oksana Schirba is an accomplished Director of Product Management at X5 Retail Group, overseeing the Perekrestok supermarket chain's mobile app and website, which serve approximately 8 million monthly active users. Prior experience includes roles as Chief Product Officer at factorymarket, where responsibilities encompassed the customer mobile app and merchant portal, and as Head of Omnichannel project at Vimpelcom-GTEL, focused on developing and launching innovative retail concepts. Oksana has a strong background in omnichannel strategies and digital transformation, having held positions such as Chief Technology Officer at Indigo Duty Free and Chief Information Officer at ADV/web-engineering. Educational qualifications include a Master's degree and postgraduate studies in Computer Systems and Technologies from the Moscow Engineer Physics Institute.