Vladimir Sadovin

​​​Vladimir joined X5 in 2021 as Strategic Marketing Director of Perekrestok. He has over 20 years of experience in FMCG. From 2002 to 2020, he worked at Azbuka Vkusa, first as Marketing Director, then as CEO from 2004 to 2018, after which he led the strategic development of the chain. From 1995 to 2001, Vladimir was Marketing Director of Russian Product.

Vladimir graduated from Moscow State University of International Relations with a degree in International Economics.​