Yagika Madan

Yagika Madan currently serves as the Business Growth and Agency Relationships lead at Xapads Media, specializing in agency partnerships and revenue in South East Asia, while also holding the position of Director at PT Yagika Management Consultancy. Prior experience includes roles as Country Lead at Unibeam, where Yagika drove strategic partnerships and marketing initiatives, and Associate Director at Viu, achieving significant user acquisition milestones through innovative marketing strategies. Yagika's marketing expertise spans various sectors, having held leadership roles at William Penn, Chanakya IAS Academy, Big Boy Toyz, and others, consistently focused on growth, customer engagement, and brand visibility. Yagika holds a Bachelor of Business Administration and has completed various marketing certifications, underpinning a robust educational foundation in business and marketing.