Israel Barriga

Israel Barriga serves as the Global VP of Performance Marketing at Xebia, driving innovative and results-oriented campaigns to enhance pipeline growth while managing a team of 15 digital marketers. Previously, Israel held significant marketing leadership roles at Grid Dynamics as VP - Global Head of Marketing, Persistent Systems as Vice President of Performance Marketing, and WeWork as Senior Director of Global Digital Marketing. With experience spanning diverse industries, Israel has successfully led digital marketing strategies at IPsoft, Acronym, SAP, The Wharton School, Kingmo Int., and Blumar Turismo, contributing to substantial demand generation and brand elevation. Educationally, Israel has a PGD in Digital Business from MIT Sloan School of Management and a Bachelor of Business Administration in Marketing from the University of Saint Thomas, along with additional qualifications in business administration.