Carolina Mistander

Chief Marketing Officer at Xensam

Carolina Mistander has a diverse work experience spanning various roles and industries. Carolina began their career as a Financial Assistant at Avega Group AB in 2009 and then moved on to a similar role at Handelsbanken Finans in 2010. In 2012, they joined Brand Manual, where they worked as an Account Manager & Copywriter, handling advertising campaigns for clients such as Sweco and BMW. Carolina also took on the role of Marketing Project & Production Manager at Brand Manual, managing various marketing communication projects. In 2015, Carolina became the Group Brand Manager & Marketing Manager Sweden at Climber, a B2B SaaS provider and Business Intelligence consultancy. Carolina later transitioned to become the Group Marketing Director for Nordics, Benelux & UK at Climber, where they developed and executed revenue marketing strategies. In 2019, they worked as a Branding & Public Relations Specialist at Vizlib, a tech/Business Intelligence startup. Most recently, Carolina served as the Chief Marketing Officer & Co-founder at Allihoop, a co-living provider. Currently, they hold the position of Chief Marketing Officer at Xensam.

Carolina Mistander obtained a Master's degree in Business Administration, Economics & Marketing from Stockholm University between the years 2007 and 2011. In 2010, they pursued a Licentiate degree in Advertising from Berghs School of Communication. Furthermore, in 2011, Carolina completed another Licentiate degree in Marketing Project & Account Management from the same institution. Lastly, in 2012, they obtained a Licentiate degree in Copywriting from Berghs School of Communication.

Location

Stockholm, Sweden

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Xensam

Xensam is the world’s leading provider of AI-powered Software Asset Management (SAM). Our intuitive technology allows businesses to optimize and manage all software across their hybrid IT environments without requiring complex deployments or high technical expertise. Recognizing 93% of software out-of-the-box, Xensam detects more applications than any other vendor to provide unprecedented visibility of actual SaaS, AI and on-premises utilization down to the minute. Presented in an easy-to-use interface supported by an AI chatbot, our platform is designed to deliver highly accurate intelligence to a broad user base. The company was founded in Stockholm, Sweden, in 2016 and operates across Europe and the US.