Briar Weaver

Briar Weaver is a seasoned marketing professional with extensive experience in brand management and customer engagement across various industries. At Xero, Briar has held several roles, including Senior Brand Manager, where a strategic brand approach fosters customer loyalty and competitive differentiation. Previous positions at Sovereign involved leading loyalty marketing initiatives and customer communication strategies, while early career experience at PepsiCo focused on supporting international account management. Briar's educational background includes advanced qualifications in brand management and marketing from prestigious institutions, reflecting a strong foundation in both psychology and physical education.