Emily Allum

Emily Allum is a seasoned marketing professional with extensive experience in digital marketing and lifecycle management. Currently serving as Global Lifecycle Marketing Lead at Xero since February 2022, Emily previously held the role of Global Product Marketing Manager for the Xero App Store. Prior to Xero, Emily worked at Mercury NZ as Senior Digital Marketing Specialist and Marketing Lead for the CX/DX squad, successfully leading high-profile campaigns. At Tribe, a recruitment specialist firm, Emily was Digital Marketing & Content Manager, where marketing strategies significantly enhanced brand awareness. Additional experience includes positions at Propeller Digital, WHSmith, Australian Red Cross, and BP, demonstrating a diverse skill set in project management, content creation, and customer engagement. Emily holds a Bachelor's Degree in English and French from the University of Leeds and a Diploma in Strategic Marketing from the Marketing Association.