Vladka Kazda

Vladka Kazda currently serves as the Global GM of Customer Engagement at Xero, leading the product-led growth initiatives in customer engagement and transformation since May 2019. Previously, Vladka held several key roles at carsales.com.au, including Chief Customer Officer, where the focus was on enhancing member engagement through enriched data profiles, and Chief Marketing Officer, where significant achievements included doubling unaided brand awareness. Other roles at carsales.com.au included GM Marketing and Senior Marketing Manager, contributing to brand building and maintaining competitive advantages. Vladka's career began in search engine marketing, culminating in expertise demonstrated as an Advisory Panel member for the Interactive Advertising Bureau during a critical audience measurement transition. Educational qualifications include a Bachelor of Multimedia from Monash University and a completion of the INSEAD-Google CMO Academy.